Original Article

The Ateneo Grand Splendid holds several records: it's the largest bookstore in South America , was chosen by the British newspaper The Guardian as the second best bookstore in the world, and was highlighted by the American magazine National Geographic as the most beautiful. Hundreds of people pass through its doors every day, constantly marveling at the spectacle that surrounds them. Because while you can buy music, movies, and books, entering this place is an experience in itself. The bookstore was inaugurated on December 4, 2000, but the building retains the former splendor and elegance of the Grand Splendid theater from the early 20th century: with its original railings, intact decoration, and an imposing frescoed dome, 20 meters in diameter. The chosen motif for the ceiling is a representation of peace, a particularly significant detail as it was created by Nazareno Orlandi in 1919, the very year World War I ended. In the former stage—its velvet curtain partially open—there's a bar inviting you to sit with a book. You can also enjoy the armchairs on either side of the main hall or find a spot in the exclusive boxes that serve as small reading rooms. The basement houses a section dedicated to children's books, and the upper floor is typically used for exhibitions and displays.

Interesting facts

The Grand Spendid Theatre opened its doors in 1919 and quickly became a beacon of culture in the city, hosting major concerts, ballet, opera, and iconic plays such as 40 Carates. It was also the venue for the first public screening of a sound film in the country (The Divine Lady, in 1929). Furthermore, it housed the Nacional Odeón record label (now known as EMI), where Carlos Gardel began his career in 1920. The recording studio still exists, though it is not open to the public. It also housed the headquarters of Radio Splendid, which began broadcasting on May 23, 1923, and was the first station where the legendary tango singer performed. Although the theater ceased operations in the late 1980s, the cinema remained open until 1999. After being closed for a few months, and following a $3 million investment, it was converted into the bookstore we know today.

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